The Training Program structure

COURSES

Table of Contents:

·                Grow Your Business

·                Business Finance

·                Leadership and Team building

·                Know you Customers and  Competition

·                Sales and Marketing

·                Management and Operations

·                Funding and Investors

·                Art of Negotiation

·                Digital Marketing Strategy

·                Social entrepreneurship

·                Ideation and Innovation

Grow Your Business

1.    The skills that will help to plan how to best grow the business in future.

2.   How to identify business opportunities, and select the one which is the most progressive and forward- Develop your community and discuss the value of peer learning.

3.   Discover the content and development process of the Business Growth Plan (BGP).

4.   Explore a potential growth opportunity for  business and evaluate its feasibility.

5.            Develop the Opportunity Statement.

Business Finance

Introduction to business finance, and show how to use financial statements to understand and monitor the company’s financial position to make key business decisions.

1.             Define and discuss the basic building blocks of financial statements: assets, liabilities, equity, revenue and expenses.

2.   Interpret two key financial statements (Income Statement and Balance Sheet) to drive business decisions.

3.   Identify the key business ratios that can be calculated using your Income Statement and Balance Sheet.

Leadership and Team building

Understand leadership and its role in business growth. Learn about leadership styles and reflect on an entrepreneur's role as leader of the company.

1.             Examine your leadership style and analyze how your leadership style affects your business.

2.   Examine and summarize your core values and assumptions.

3.   Assess your company culture reflecting upon how it affects your business.

4.   Create a Vision Statement for your business and plan its implementation.

Know your Customers and Competition

1.             Examine customers’ buying process and explore the benefits of market segmentation. Define and categorize your customers and their needs.

2.   Compare your business to competitors to define your competitive advantage.

3.   Express your Customer Value Proposition (CVP).

4.   Develop a pricing strategy for your business

Sales and Marketing

 

1.             To develop the marketing strategy and build the  brand as the business grows.

2.   Strengthen business's brand and set clear marketing goals and strategies.

3.   Explore various digital marketing tools that can be used to reach desired customer segments.

4.   Refine sales process, and measure sales success.

5.            Identify appropriate metrics to measure brand, marketing and sales effectiveness

Management and Operations

 

1.             The most critical resource for growth in any business – the employees.

2.   Understanding of human resource management covers topics from employee recruitment and selection to performance.

3.   The operations management identifies and refine business operations and processes and how these can be developed and managed, both to maximize customer Evaluate effective hiring practices.

4.   Develop effective practices of performance management: evaluating, developing, coaching, and delegating.

5.            How to achieve the vision

6.   Identify how one can influence change in the business’s culture.

7.            Identify the potential operational challenges as businesses grow.

8.   Recognize how embracing technology can support business growth.

9.   Develop detailed maps of key processes in your operational business.

10.                   Appraise the operational strengths and weaknesses of the business, and their potential impact on its growth

Funding and Investors

 

1.             How to finance business opportunities that lead to growth, by exploring different types of funding. How acquisition financing and funding applications for grants or loans can support and expand the business opportunity Discover how strategic financial choices can support growth.

2.   Evaluate your business’s financial profile, and plan actions to improve it.

3.   Apply your understanding of the key factors important to funders and investors, and how to communicate with them effectively.

4.   Discover potential types of funding for your business and identify the actions needed to be prepared for future funding requirements.

Art of Negotiation

 

1.             The practical and psychological preparation necessary for successful negotiation Review how to establish rapport, trust, and respect at the bargaining table.

2.   Discuss the importance of preparation and goal setting in negotiation.

3.   Differentiate between interests and positions, and find creative solutions that integrate the interests of all parties.

4.   Identify and evaluate the types, and characteristics, of leverage in negotiations.

Digital Marketing Strategy

 

1.             An introduction to digital marketing, with a particular focus on social media campaigns How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

2.   Finding and reaching your audience.

3.   Incentivizing your digital marketing campaign.

4.   Influencer marketing

5.            Viral marketing

6.   Measuring the impact of your digital marketing campaign.

7.            Key performance indicators

8.   Social listening

9.   Garje Marathi Global’s platform www.garjebiz.com

Social entrepreneurship

 

1.             To make sure that the business has the influence that entrepreneurs want it to have in the world, by developing a social impact that is meaningful to the entrepreneur  and the stakeholders Reflecting on social purpose and how this aligns with personal values and business goals.

2.   Intrinsic and extrinsic motivations.

3.   Using the value chain model to embed purpose into core business processes.

4.   Developing social impact monitoring and evaluation approaches.

Ideation and Innovation

 

1.             The development and launch of a new product or service.

2.   Key elements of products and services to consider as part of your development.

3.   Market research.

4.   Concept testing and prototyping.

5.            Launch preparation.

6.   Artificial Intelligence and modern technology

 

Funding/ Finance

We will conduct ‘Demo-Day’/ ‘Meet the investor day’ at regular intervals. Garje Marathi’s Venture catalyst group and members in individual capacity will give financial support, invest in the businesses as per their evaluation. We will conduct training sessions and help the entrepreneurs for getting support from government agencies but will not get involved in the actual application process.

Some of the government schemes identified by us are , Mahila Arthik Vikas Mahamandal (MAVIM), The Maharashtra State Rural Livelihoods Mission (UMED), Swayam Shikshan Prayog, MSME registration (Udyam), Mudra loans, Stand-Up India, PMFME, and state entrepreneurship development programs.

 

GMGEach Woman Champion 2022

We conducted a 12 week program that concluded on 29 January 2023:-

1.       आपला व्यवसाय कसा वाढवावा
  2.    आपल्या व्यापाराचे अर्थकरण  Business Finance
  3.    नेतृत्व आणि  संघटना बांधण्याचे कौशल्य Leadership and Team Building
  4.    आपले  कस्टमर तसेच  स्पर्धक कसे ओळखावे  Know your customers and competition
  5.    सेल्स आणि मार्केटिंग Sales and Marketing
  6.    व्यवस्थापन आणि  ऑपरेशन्स Management and Operations
  7.    व्यवसायासाठी लागणारे भांडवल आणि गुंतवणूकदार  Funding and investors
  8.    यशस्वीरित्या वाटाघाटी करण्याची कला Art of Negotiation
  9.    Digital Marketing कसे करावे  आणि त्यासाठीच्या योजना
  10.    समाजोपयोगी  उद्योजकता Social entrepreneurship
  11.    नवीन कल्पना आणि  नाविन्यपूर्ण उपक्रमI Ideation and Innovation
  12.    परदेशात  विकण्या योग्य  प्रॉडक्ट बनविणे आणि यशस्वी निर्यातदार  होणे Become an Exporter

 

Some of the educational videos  from our previous program are as follows:

1.       Each Woman Champion : Sales and Marketing Strategies: Shivani Naik Devrukhkar: https://youtu.be/ArC10RFHQF0

2.       Each Woman Champion : Negotiation Skills : Hemant Joglekar PhD: https://youtu.be/kovjKhAtm9c

3.       Each Woman Champion: Unit Economics Dr. Prafulla Nabar https://youtu.be/gHBNql7O-P8

4.       Each Woman Champion Dr Hemant Joglekar Stress Management: https://youtu.be/rCi4sM1FzSs

5.       Each Woman Champion : Special Invited Expert CS Suvarna Joshi : https://youtu.be/oiMRh1sIJsI

6.       Each Woman Champion : Management and Operations by Varsha Jayade: https://youtu.be/IJ3WMNyfRGg

7.       Each Woman Champion: Know your customers and competition by Prof Makarand Velankar: https://youtu.be/nwX8Uz5pcoo

8.       Each Woman Champion 06 November Varsha Deshmukh Operational Intelligence by Industry40ez : https://youtu.be/R2h6yB0nNDw

9.       Madhav Dabke Design Thinking Each Woman Champion : https://youtu.be/lJJq245YoQU

10.   Each Woman Champion Problem Statement Canvas Dr. Sucheta Pawar: https://youtu.be/rlXcS3EvAzk

11.   Each Woman Champion 30 October Dr Hemant Joglekar Leadership and Team Building: https://youtu.be/f3JBjVb_ZFc